Are you ready to start or accelerate your advertising career? Join our media team and help us lead our clients in this new advertising world.
The Garrigan Lyman Group (GLG) is a strategic digital agency looking for a media coordinator to work as an integral part of the media team to support digital marketing campaigns using traditional and digital advertising strategies to deliver success and innovation for our clients’ brands.
As how and where people consume content evolve, GLG is helping our clients take advantage of these transformations to deliver advertising messages that are more relevant, make marketing experiences more personal, and optimize their marketing performance through analytics. As a media coordinator, you will be at the foundation of that effort, directing how we use data and insights to point paid advertising toward unique audiences to create awareness and sales.
Here’s how you’ll know this is the perfect role for you:
Here’s what a typical day on the job might look like:
In the morning, you review the data from yesterday’s campaigns and identify ways to improve performance. By midmorning, you have made the changes and communicated them to the larger account teams. In the afternoon, you are creating a new campaign in the ad server that starts in two weeks, fine-tuning the various targeting strategies, attaching and testing creative, and developing the reporting format for the daily reports. In the afternoon, you meet with new media vendors and learn about their unique audience targeting capabilities. You file these ideas away so you can apply them to a new campaign that might launch in a month.
In the afternoon, the whole media team is pulled into a new business opportunity. There is a lot of research that needs to be done that will be used to create the positioning and message strategies. You dive deep into our research tools, including GfK MRI, Cubeyou, and SpyFu. You identify key insights and work alongside the media strategist to apply those insights into actionable recommendations that will be presented to the CMO in two weeks.
Before the day ends, you check billing to make sure all media invoices for last month have been reviewed and approved for payment, build a new visual analytics dashboard to show how the paid search campaign drove traffic and leads to a client’s website, and created the new video ads for a Facebook campaign that launches in two days.